About Us

Founded in 1988, Basel Watch Company began its journey with a vision to transform the concept of time-keeping from a mere function to an expression of personal style. Ever since its launch, the organization has had a finger on the pulse of the fashion industry; quick to adapt to emerging trends and stay at the forefront of technology, material choice and design.

Headquartered in Dubai, Basel Watch Company offers quality, designer-wear wristwatches under its proprietary BLADE, ELIZ, ELIZ Kids, BART & MELON and SESCA. The company’s products are sold in top retail stores all over the United Arab Emirates and in other GCC countries.
As part of Basel Watch Company’s ongoing customer service enhancement, the company has commissioned service centers for its brands internationally.